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Sales/Marketing Meetings/Special Events – Human Resources
Marketing –
Product Launch
"Once the prospect saw this CD-Rom presentation, with all its powerful and heartfelt customer testimonials (strong success stories) he said NOW he couldn’t afford not to make the transition to (our product)."
-President, Owner, Eclipse Inc.
Our client wanted to establish themselves as "The" leader in warehouse distribution software and customer support. Our initial marketing assessment identified the need for a strong, testimonial-driven infomercial targeting owners and senior managers of warehouse operations. Given the industry's no-nonsense persona, the video/CD-Roms sales message needed to be delivered directly by successful industry leaders – our client’s satisfied customers – in their own words.
Bottom line
The video/CD-Roms emphasized a strong sales message: Invest in our client’s real-time technology or risk being put out of business by your competition. Potential prospects heard undeniable success stories dramatically told by their peers and contemporaries. Software sales dramatically increased.
Continuing Return On Investment
Re-purposing the initial video footage provided significant support materials for additional sales assisted tools. "How-To" videos/CD-Roms were created to underscore the feature-rich capabilities and functionality of our client’s products. Testimonials and product images were leveraged for web, PowerPoint and eBusiness Cards.
Bottom line
One budget provided materials for multiple programs to meet many needs.
Client Comments
"Once the prospect saw this CD-Rom presentation, with all its powerful and heartfelt customer testimonials (their strong success stories). he said that NOW he couldn’t afford not to make the transition to (our product). That eleventh hour save - and subsequent sale - in and of itself just about paid for the cost of the video/CD Rom productions."-President, Owner, Eclipse Inc.
"Working with Bob was an absolute joy. He knows how necessary it is to work within a budget and his extraordinary creative ideas make the most of your marketing dollar."– Fairfield Processing Corporation
"You are a problem solver."As Director you kept everyone focused and productive. As Director and Editor you got totally involved and brought it all together.
Those video taped demonstrations enabled Eclipse to grow through increased sales, but without adding personnel and $100s of thousands of dollars of travel expense. It also became a sales tool that differentiated Eclipse from out competitors. Later those same video tapes...became valuable training materials for our customers and our new employees.
Our infomercial became a very powerful too that saved a lot of sales expenses. Even if the prospect did not buy our Warehouse Management System, they had seen the "sizzle." That helped us sell more companies our Business Software.:
- Marketing Manager Eclipse Inc.
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